It's a changed market out there

Went to watch Transformers , the new movie at a multiplex. The experience brought home some simple ways in which the market has evolved. We have changed...
1.Patience - the movie was delayed by almost 45 minutes and we were all crammed in a small poorly ventilated space with no information as to when the ordeal would be over. The entire crowd waited in patience , chatting , even buying more popcorn and soft drinks further raising the multiplex owners' revenues! I can recall a time when there would have been mini-riot if no responsible 'manager' had not assuaged this crowd's anger. Have we been taught patience by those marketing at us?
2.Patriotism - our market seems to be more proud of being us.The national anthem seemed to touch and the respect and ramrod-straight backs did not seem at all forced. A far cry from where our audiences lumberingly got to their feet and slouched with a feigned patience.
3.Humour- An old well-'loved' and oft-seen ad for Vicco Vajradanti came on , they were running an ad seen ad nauseum (no pun intended) during I guess the good ol' DD days. The youngish audience hooted and had fun when the ad came on. Each scene was recieved with a new ripple of good-natured laughter. It was really fantastic. A time was when this would have got derisive hooting if did not meet the expectations...we have certainly deveoped a sense of humour. :-)